40en Body Piercing & Jewelry

40en is a light-luxury jewelry brand whose original logo was personally designed by the founder, carrying the brand’s early vision and emotional foundation. In this collaboration, our focus was brand refinement and identity enhancement — preserving its original spirit while rebuilding a cohesive and elevated visual system.

The primary objective was to resolve the practical limitations of the existing trademark. Due to overly thin strokes and insufficient spacing between letterforms and graphic elements, the original logo was restricted to standard printing methods and could not accommodate premium finishing techniques such as foil stamping or embossing. This limitation constrained the brand’s ability to express a refined tactile quality.

While maintaining the core proportions of the original structure, we refined critical details —carefully increasing stroke weight and optimizing spacing to enhance clarity and adaptability. The revised mark now supports advanced print applications, including foil stamping and embossing, elevating the overall perception of sophistication and craftsmanship.

Through strategic positioning and visual integration, the brand now communicates with clarity, memorability, and confidence across every touchpoint.This was not merely a logo adjustment it was a strategic refinement that strengthens brand value and reinforces its light-luxury positioning.