胖寶寶 BiG BoBo
打破以往日式麵包呈現方式，追求記憶點與活潑進行品牌再造。透過這次的設計，我們延續品牌最初理念來定義，創造出全新形象的品牌體驗。過往日式風格大多使用書法字來強調與日本的關聯，卻減少記憶點與品牌識別度。
我們透過這次改變。形象改由呼應日本文化的「相撲」來做商標圖樣設計，增加品牌記憶點與活潑性。並使用英文標準字做搭配，來提升品牌與國際結合。品牌風格利用IP設計增加人情味。LOGO設計較意象並與相撲做連結。文字上減少筆觸提升現代感。整體與相撲胖胖的肉感做對應，讓品牌呈現出一置的關聯性。
Breaking away from the traditional presentation of Japanese bread, we are pursuing a memorable and lively brand reinvention. Through this design, we have redefined our brand by extending its original concept, creating a brand-new image and experience.In the past, Japanese style often relied on calligraphy to emphasize its connection with Japan, but this approach reduced the brand’s memorability and recognition.
With this change, we have reimagined the brand's image by incorporating the sumo culture of Japan into our logo design, enhancing the brand's memorability and playfulness. The use of standardized English typography alongside the logo further strengthens the brand's international appeal.The brand style leverages IP design to add warmth and personality. The logo design is more abstract and is linked with sumo, while the typography has been simplified to enhance modernity. The overall design corresponds to the chubby and fleshy aesthetic of sumo, establishing a consistent connection with the brand.
